The Holewinski Group

I am working on a project, where there is:

• the main website (http://examplewebsite.com)
• a subdomain (http://sub.examplewebsite.com), and
• a blog (http://examplewebsiteblog.com).

I want to throw Google Analytics onall three sites and get them working together.

From the Google Analytics documentation, it illustrates what needs to be done to add the code in situations like this. The coding is below.

In this scenario, you might want to enable tracking across a given domain and its sub-domains, and include a separate domain in the mix. For example, suppose you have an online store and you also want to track visitor and campaign data to your blog. The following shows key tracking code customizations for three example URLs.

• Primary: www.example-petstore.com

  var pageTracker = _gat._getTracker("UA-12345-1");
  pageTracker._setDomainName(".example-petstore.com");
  pageTracker._setAllowLinker(true);
  pageTracker._setAllowHash(false);

  In addition, you would use the _link() and _linkByPost() for any form or links to www.my-example-blogsite.com. This is not required for links to the sub-domain of this site, since the _setDomainName() function defined .example-petstore.com as the domain to enable cookie access for any other subdomains.

• Secondary: dogs.example-petstore.com

  var pageTracker = _gat._getTracker("UA-12345-1");
  pageTracker._setDomainName(".example-petstore.com");
  pageTracker._setAllowLinker(true);
  pageTracker._setAllowHash(false);

  In addition, you would use the _link() and _linkByPost() for any form or links to www.my-example-blogsite.com. as well as to the primary domain.

• Terciary: www.my-example-blogsite.com

  var pageTracker = _gat._getTracker("UA-12345-1");
  pageTracker._setDomainName("none");
  pageTracker._setAllowLinker(true);
  pageTracker._setAllowHash(false);

So for the main website I added this code:
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-8230059-1");
pageTracker._setDomainName(".examplewebsite.com");
pageTracker._setAllowLinker(true);
pageTracker._setAllowHash(false);
_link();
_linkByPost();
pageTracker._trackPageview();
} catch(err) {}</script>


For the subdomain I added this code:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-8230059-1");
pageTracker._setDomainName(".examplewebsite.com");
pageTracker._setAllowLinker(true);
pageTracker._setAllowHash(false);
_link();
_linkByPost();
pageTracker._trackPageview();
} catch(err) {}</script>


And for the blog I added this code:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-8230059-1");
pageTracker._setDomainName("none");
pageTracker._setAllowLinker(true);
pageTracker._setAllowHash(false);
pageTracker._trackPageview();
} catch(err) {}</script>


The code is pulling, but incorrectly. The main website is the blog, and nothing is pulling from the main website or the subdomain. I feel I am missing something with the _link() and _linkByPost(), but just not sure.

So are there any Google Analytics Masters out there that can shed some light on this issue?

The dental community is now blogging. Yes…you heard me correctly!

One of our new clients, Artistic Dentistry is utilizing WordPress and spreading the good word on cosmetic dental procedures through numerous articles and blog postings. These types of businesses are seeing the positive effects of niche blogging, social media applications like twitter, and building links throughout the web. The effects are converting into patients; from routine cleanings to dental implants.

The owner of Artistic Dentistry is Dr. Peter J. Pagano, who is the author of the upcoming book Ageless Smile: What You Need to Know About Midlife Dentistry. He describes some common signs of aging that can be reversed with “Midlife Dentistry.” This is not a recognized specialty of the ADA, but a set of symptoms and dental procedures that Dr. Pagano has found common to men and women at midlife.

Someone must know how this done, a product must be out there. Can anyone point me in the right direction?

1. Users complete current ‘request a demo’ form but add dates/ times like this:
   http://www.centraldesktop.com/register_webinar
2. User gets auto email confirmation that demo form’s been received.
3. User gets auto reminder 3 days out — depending on date selected.
4. User gets auto reminder on morning of demo — depending on date selected.
5. User gets auto follow up with survey questions about demo.

The Holewinski Group is proud to be working with Carebuzz, an internet marketing firm for the senior home care industry. Started by Carol Marak, this is a perfect example of niche blogging and filling a void in a market. When questions arise about senior home issues, there is little in the form of current information and resources. Carebuzz is providing a service that many people will utilize by creating discussion, relationships, and providing information for adult children and seniors in search of quality home care services.

An infinite amount of resources can be obtained from their numerous city blogs which are updated on a daily basis. Take for example, Home Care Phoenix, which has posted a checklist for family caregivers. This allows the reader to work with their parents or other seniors in making the holidays less stressful. Another blog, Home Care Dallas posted a tips article on creating a safe, accident-free environment for seniors. Great information in a blog format!

As Carebuzz continues to grow in the number of city specific blogs, the amount of useful information will continue to be archived. If you ever have any questions or in the need of specific information, Carebuzz can help you out.

Recently, two projects have come through good friend and social media king, Tom Parish. Both clients are in the Wimberely, Texas area. One is Miss Britt’s Perfect Fit, a business built on unique fabrics and children’s cloths. The other is Cool Houses Austin, a local realtor specializing in the Hill Country of Texas.

Both projects were very enjoyable, as they both were newbies to the blog scene. Now, both see the potential of blogging and the types of traffic they can bring in.

So if you have time, take a look, and make some comments to help them out.

The past couple months have seen a jump in projects. Besides the constant flow of work (see below), a friend from my university days has been helping with some tip-top PHP programming, flash work, and website design! This has propelled The Holewinski Group into more project areas and can only strengthen our position in the market.

We have also purchased a server to host some of our sites. In addition, we can take on any extra sites who need that personal touch or just better service. Believe me, you pay $7 a month for hosting, you get what you pay for (i.e., site down times, SQL issues, CPU timeouts, etc.).

Recent Projects:

• Accura Restoration
• Stock Guru
• Jimmy Longacre

The past several weeks we have been working several small but meaningful projects. These range from a couple WordPress installs to adding several plugins (enhancing websites), and even incorporating a WordPress post into an existing HTML site. All of these projects have helped build our portfolio and showcase what we work on daily.

• JayRusovichLive
• Jazz Columbus
• The Brainstorm Institute
• Kacy Photo Blog

Lastly, PokerPlasm has been tweaked this past weekend. The main issue were the numerous php queries on the front page (i.e., slowing the website load time). We were able to cut the number of queries by 40% by deactivating unnecessary plugins. We also worked on viewer priorities on the sidebar and visuals on new posts. The changes needed to occur and makes the site more readable to members and visitors alike.

In the last post, we discussed Google’s Website Optimizer and the script application to Thomas Creek Concepts.

Well, we changed up the project specs a bit. A new layout was in order, and we went with the Apricot theme, designed by Aradmis.com. It is a minimalist theme with powerful search engine optimization within Google. This theme did not have a navigation header above the image, so we added that feature. It gives the entire theme a better feel.

As for plugins, we added:

1. Get Recent Comments-Read the last x comments on the sidebar.
2. WP-Polls-Ask your readers questions and get their input!
3. Google Website Optimizer Plugin-Allows the user to test webpages by using Custom Fields within a Page.
4. cforms II (Contact Form)-Allow a reader to email you through a form, keeps the spam to a minimum.

We will continue using the Optimizer to test pages, headers, and sidebars to identify the right combinations. Much more soon.

The Holewinski Group has recently been contracted by the Portland, Oregon based Thomas Creek Concepts. Now, if you have checked out the website, you will notice the Wordpress platform and the site is up and running. So what possibly will our group be working on?

The current project is in the realm of Google AdWords, but more specifically in the Website Optimizer section. It allows the owner to experiment with an infinite amount of variables in a multivariate environment, thereby determining what pages convert readers. Does a certain header attract more users? What about a specific theme? What types of colors convert more visitors? These questions are just the beginning in a project of this magnitude. The experiments are endless, but will need to be directed accordingly to make sure we are on track. A continuous experiment can prove disastrous, because data takes precedence over content.

The biggest concern with this project is the non-XHTML complaint coding Google has you embed into your Wordpress pages. It is a temporary adjustment and the coding can be taken out at a later date, but this should be a fix on their end. Subsequently, we are going to research this XHTML issue and post our findings at a later date. So be on the lookout.

As the first experiment is still running (and is only a few hours old), no data has been collected. But we will keep you informed.